The PRESENT is FEMALE: Fireside Chat with Three Generations of Cervera Women, of Cervera Real Estate, at the CREW-Miami Women’s Forum

Maria and Sofia attended the CREW-Miami Women’s Forum on May 7, which featured odds-defying entrepreneurs sharing what helped them achieve success, and empowering dialogue regarding how women can achieve success in the workplace.

Maria was honored to serve as the panel moderator for three generations of Cervera Real Estate women: Alicia Cervera Sr., who founded the firm 50 years ago and is known as “the Queen of Brickell,” Alicia Cervera Lamadrid, managing partner of Cervera Real Estate, and Alicia Lamadrid Paysse, director of development sales at Cervera.

The panel discussion was abundant with valuable insights into what it took to gain success in each decade for these women:


Take risks and don’t imitate.

Create, and be creative in your approach to problems. Do not let fear get in the way of taking risks.


Be a good human.

Rather than focusing entirely on gender, focus your efforts on being a good human being.


If you talk the talk, be willing to walk the walk.

If your male colleagues trust you to do what you say you will do, don’t disappoint them—only make promises you can keep.


Each generation has the right to be at the table.

Veterans should have a voice in the company, as should the young up-and-coming professionals—each can provide valuable input.


When asked about personal tools they each see as essential to achieving success as women in the workplace:


Alicia Cervera Sr. shared that passion, integrity, and enthusiasm have been essential in her success.

Alicia Cervera Lamadrid mentioned flexibility, the ability to multi-task, and setting priorities in order to achieve balance; for example, the anxiety of not taking a call from a child or a parent when they need you during the work day is worse than taking the call and having to organize your work around it.

Alicia Lamadrid Paysse shared how important time management is, especially in light of balancing both family and work.

Comments are closed.